The Self-Cleaning Grooming Brush
FurEase™
Less fur on the sofa — more calm in the room.
An arc, high-density brush that glides to the base of the coat — lifting loose undercoat and floating hair in a few gentle strokes, then releasing it all with a single press.
- Arc high-density bristles reach the loose undercoat — without scratching the skin
- One-press self-clean: the lifted hair pops off, no picking by hand
- Gentle, rhythmic strokes turn grooming into a calm daily ritual
Free shipping
Gentle on skin
30-night risk-free home trial
5×
less loose hair around the home, on average
Why it matters
Shedding ends up everywhere.
Cats are forever renewing their coat — and the loose underlayer doesn’t simply vanish. It settles on the sofa, the bed, your clothes.
A few minutes with the right brush lifts that hair before it lands — leaving a sleeker coat, a cleaner home, and a calmer cat who actually enjoys the ritual.
Engineered for the way cats drink
Six reasons they’ll keep coming back.
Reaches the undercoat
Arc, high-density bristles slip past the top coat to lift the loose underlayer — where shedding actually starts.
One-press self-clean
Press the button and the collected hair lifts away in one piece — no picking strands off by hand.
Glides, never tugs
A curved head follows your cat’s shape, so every stroke feels smooth and snag-free.
Calming for cats
The gentle, rhythmic motion feels like a massage — turning grooming into a moment your cat looks forward to.
Healthier coat & skin
Regular brushing spreads natural oils and clears debris, for a softer, shinier coat and less matting.
Less fur, everywhere
Catch loose hair at the source and watch it disappear from your furniture, clothes and floors.
Down to the loose underlayer.
House cats need a hand with the undercoat. FurEase’s arc of fine, high-density bristles reaches the shedding layer the top coat hides, lifting it in a few easy strokes.
One press, and it’s clean.
No more pulling tangled hair from between pins. A single press retracts the bristles and the entire clump lifts off — drop it in the bin and you’re done.
A ritual your cat enjoys.
Rounded tips and a smooth, gliding motion feel like a gentle massage. Anxious cats settle; bonded cats lean in. Grooming becomes time together, not a fight.
An object, not a gadget.
A matte, considered finish and a balanced handle that sits as nicely on the shelf as it does in your hand.
Made for every cat
From the fluffiest Persian to the boldest Bengal.
Every cat shares the same instinct for fresh, running water — and PureFlow is tuned for all of them.
…and every wonderful mix in between.
An honest comparison
Why it costs what it costs.
Good to know
Questions, answered.
Still wondering about something? Our team of cat people replies within a day.
Talk to usIs it gentle on my cat’s skin?
Yes — the bristle tips are rounded and the arc follows the body, so it lifts loose hair without scratching. Use light, smooth strokes and most cats find it soothing.
How does the self-cleaning work?
After brushing, press the button on the handle. The bristles retract and the collected hair lifts off in one piece — just drop it in the bin.
How often should I brush?
A few minutes a few times a week is plenty for most cats; long-haired or heavy shedders benefit from a short daily session.
Will it work on long and short hair?
Yes. The high-density arc suits both — gentle on short coats and effective at lifting the undercoat on long-haired cats.
Can I use it on dogs too?
Absolutely. It works on cats and dogs across most coat types.
What about the 30-night trial?
Every FurEase comes with a 30-night home trial. If your cat isn’t won over, send it back for a full refund and we’ll cover return shipping.
Mimi Cat Living
Less fur. More cuddles.
Give your cat a calm grooming ritual that lifts loose hair before it lands on everything — backed by a 30-night trial.
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