The Circulating Water Fountain
PureFlow™
Living water, quietly kept fresh — all day, every day.
An intelligent, whisper-quiet fountain that keeps 3 litres of water in gentle motion through a triple-stage filter.
- Triple-stage filtration purifies water continuously, not once
- Whisper-quiet motor runs below 25 dB — calmer than a library
- Generous 3L reservoir means days between refills
Free shipping
Whisper-quiet motor
30-night risk-free home trial
2.4×
more water consumed vs. a still bowl, on average
Why it matters
Most cats are quietly dehydrated.
Cats descend from desert hunters who drew most of their moisture from prey. That instinct lingers, a still bowl in the corner rarely tempts them to drink enough.
The fix is older than any gadget: moving water. PureFlow keeps a gentle, filtered stream in constant motion, supporting their kidneys for years to come.
Reviewed by our veterinary council.
Engineered for the way cats drink
Six reasons they’ll keep coming back.
Always-moving water
Cats instinctively prefer running water. The gentle, continuous stream invites your cat to drink — and keeps the water oxygenated and fresh, never stagnant.
Triple-stage filtration
Coconut carbon, ion-exchange resin and a dense filter sponge remove hair, debris, odours and impurities — every drop, all day long.
Whisper-quiet motor
A precision pump runs below 25 dB. No gurgle, no hum — just the soft sound of water, calm enough for the quietest home.
Hydration is health
More drinking supports healthy kidneys and a happy urinary tract — the quiet difference between a thriving cat and a vet visit.
Refill far less often
A generous 3-litre reservoir keeps water flowing for days, not hours — perfect for a single cat or a whole household.
Effortless to clean
Tool-free disassembly and a dishwasher-safe basin. The pump rinses clean in seconds, so freshness is never a chore.
Cats are drawn to moving water.
In the wild, still water means stagnant water — so cats evolved to seek out a running source. PureFlow’s soft, circulating stream speaks directly to that instinct, drawing even the fussiest drinker back again and again.
Filtered continuously, not once.
Most bowls are filled and forgotten. PureFlow cycles the entire reservoir through a triple-stage filter around the clock — coconut carbon for odours, resin to soften, and a fine sponge for hair and grit.
So quiet you’ll forget it’s on.
We tuned the pump and re-engineered the water path to eliminate the trickle and hum that send cats fleeing from ordinary fountains. At under 25 decibels, PureFlow disappears into the background of a calm home.
An object, not an appliance.
Matte food-grade housing, a turned copper-finish pump head, and a low, considered silhouette that sits beautifully on the floor of a real kitchen. Designed to be left out and admired.
Made for every cat
From the fluffiest Persian to the boldest Bengal.
Every cat shares the same instinct for fresh, running water — and PureFlow is tuned for all of them.
…and every wonderful mix in between.
An honest comparison
Why it costs what it costs.
Good to know
Questions, answered.
Still wondering about something? Our team of cat people replies within a day.
Talk to usIs it really that quiet?
Yes — the pump runs below 25 decibels, quieter than a whisper. We redesigned the water path to remove the trickle and gurgle that scare cats off ordinary fountains. Keeping the reservoir topped up keeps it at its quietest.
How often do I replace the filter?
Each triple-stage filter lasts about 2–4 weeks depending on how many cats use it. Your fountain arrives with one filter installed and a spare in the box.
How do I clean it?
PureFlow comes apart tool-free in seconds. The reservoir and lid are dishwasher safe, and the pump rinses clean under the tap.
How is it powered?
By a low-voltage 5V USB cable — plug it into any USB adapter, laptop or power bank. It sips electricity, costing just pennies a month to run.
Is it suitable for multiple cats?
Absolutely. The 3-litre reservoir and wide drinking surface comfortably serve a multi-cat household.
What about the 30-night trial?
Every PureFlow comes with a 30-night home trial. If your cat isn’t won over, send it back for a full refund and we’ll cover return shipping.
Mimi Cat Living
Fresh water, flowing all day.
Give your cat the moving, filtered water their instincts crave.
PureFlow™ — Circulating Water Fountain